Monday, May 9, 2011

“STAYING RELEVANT BY REBRANDING”

“There must be unfailing quality and questionable integrity in a brand”

(Prof. Emeritus Tan Sri Lim Kok Wing)



Brand Malaysia is nothing more then who we are as people and how progressive we are as a nation
To succeed in the long run, Malaysia must be branded for innovation
Calling for greater synergy between corporate Malaysia and the government

‘Driving home his (LKW) point, he revealed that he did not attend university

There are different between someone who is well-schooled and well-educated.  A well-educated person may not be well-schooled at all, and
When we hire someone, we’re employing a person – not a piece of paper

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